Ciro Sarmiento

You and everybody else. Because it's a world wide mess out there but luckily there's new Tide PowerPODS for that.

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The Stable

You can call it what you want.

NBC News decided to call it: “The most unexpected endorsement deal ever”.

By putting its own claim to the test in front of 100 million Americans and with a Super Bowl celebrity who didn’t believe in it either.

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But a stimulus package with free beer, free tickets and Rob Gronkowsky as Secretary of Summer?

America signed up right away.

Read the 108-page approved bill at:

BudLightSummerStimmy.com

A bookstore gains international fame when it turns into an online travel agency in order to survive.

gobookatrip.com

So Jameson thought this legendary holiday shouldn’t be lost ever again, and decided to help Americans take paid-time off to celebrate with friends, even on a Wednesday. All courtesy of the one true Irish whiskey.

Take the pledge: JamesonSPTO.com

Millions of shelter pets are euthanized every year due to lack of exposure and comms resources to help them find foster parents or ultimately get adopted. To give these dogs in need a second chance at life, we took a slightly different approach to help our NPO client with their SEO strategy. By simply changing the names of adoptable shelter dogs IRL and with a little of some social media optimization, we were able to get these companions animals a lot more online exposure.

Luckily for Goya, food has proven to be one of the strongest connections to Latin heritage for any generation of U.S. Hispanic consumers.

Colombia is rich country. Rich in literature, rich in music, arts, bird species and more. However, due to the recent trend of narco shows and movies, Colombia struggles again with the negative image that is unfortunately tied to its past of violence, death and terrorism. Still, American audiences can’t get enough of Pablo Escobar and the drug cartels culture.

Bancolombia, the biggest bank in Colombia, joined forces with El Colombiano newspaper and Medellín City to tell the world how much this country has to offer. More than what we see on Netflix and Hollywood.

We launched the campaign as digital content in the form of “trailers” and tricked American audiences into thinking there was a new narco show out there, only to seed real facts about the real Colombia inside this faux narco content.

ColombianAmbush.com

Media’s underdog. It takes you by surprise. It’s you as a writer creating theater of the mind. Even with new emerging audio platforms every day, radio still has the power to connect with people.

More than a tagline, it led everything else. And when our client had limited media budget, we asked them to double down on the brand’s positioning: That powerful things can come in small packages. Like a GO TIME energy drink. Or TV media placement no one else is using.

Late-very-late TV made sense for a product designed to keep you awake and for a brand to own it in a big small way.